DIY is up in the downturn.

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As consumers thrust into #may2020 with little, if any, sense of what the future holds, one thing remains constant in their confined lives…they have nothing but #timetothink. And time to do. America’s extended stay at home means a lot of people with extra time, limited resources, and lots of ideas. Our analysis of Google trend data provides some pretty powerful.

For DIY consumers, little wins go a long way and the emotional benefits of getting something done are as important as the physical aspects.

For DIY brands, it’s the time provide ideas and support that anticipates their needs and over delivers on their expectations.

For DIY retailers, this is your opportunity to engage consumers and be that “guy/gal” they go to when they have #diyprojects on their list or questions on their minds.

#consumerbehavior #marketresearch #consumerinsights #diyprojects #paint #homeimprovement #DIY #covid19 #lockdown2020

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