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CAPABILITIES

We find answers to the questions that keep you up at night.


With a business lens on market research, we bring decades of experience to finding simple, insightful, creative solutions that provide the focus to move your business forward. And with enough speed to make a difference. That’s why clients come to us. Landing on the “big insight” isn’t enough anymore. Acting on it quickly is the game changer.

CLIENTS COME TO US MOST OFTEN FOR

Brand Currency

A unique approach to building brand strategies that are grounded in equity & business and lead to long-term profitable relationships.

Segmentation and SVT Targeting

An approach to segmentation that is behavior economics driven and really drives business success.

Consumer Behavior Architecture

A better way to capture the end-to-end behaviors in a way that makes the insights forward-looking and predictive by identifying the "friction" points in a persons journey.

Product/Service, Assortment, and Pricing Optimization

A better choice model to optimize products and service portfolio architecture.

Message Optimization

Understanding the deep-rooted motivations that drive more effective positioning & messaging that move your business forward.


B2B Research + Intelligence

Qualitative & quantitative research designed to learn from industry-specific customers and decision-makers, high-level C-suite executives and hard-to-reach B2B respondents. Our tools continue to evolve and we’re always exploring and developing new methods as client needs change in today’s super competitive environment.


CLIENTS COME TO US MOST OFTEN FOR

Brand Currency

A unique approach to building brand strategies that are grounded in equity & business and lead to long-term profitable relationships.

Segmentation and SVT Targeting

An approach to segmentation that is behavior economics driven and really drives business success.

Consumer Behavior Architecture

A better way to capture the end-to-end behaviors in a way that makes the insights forward-looking and predictive by identifying the "friction" points in a persons journey.

Product/Service, Assortment, and Pricing Optimization

A better choice model to optimize products and service portfolio architecture.

Message Optimization

Understanding the deep-rooted motivations that drive more effective positioning & messaging that move your business forward.

Market Intelligence


SECONDARY DATA SYNOPSIS
    Marketing trends
    Syndicated research

DATA ANALYTICS
    Advanced Statistical Analytics
    Machine learning

DEEP LEARNING
    A.I. applications
    Natural language processing

Market Research


QUALITATIVE RESEARCH
    Ethnographies
    Group discussion
    In-the-moment research
    Shop-alongs
    Behavior architecture

QUANTITATIVE RESEARCH
    Competitive landscape
    Brand positioning
    Communication testing
    Segmentation
    Brand tracking
 

“When we have hard questions to answer and unrealistic timelines, I know who to call…Art and his team in Chicago. The ability of E2A Partners to balance exactly what marketing intelligence information we need, get it done and delivered, allows us to be well prepared for customer meetings. They always deliver to help us move forward.”


JOHN ANTON | CEO | BADGER SPORT
MORE FROM OUR CLIENTS

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