We take great pride in our ability to uncover the TRUTH and provide valuable insights to our clients. We have become experts in various industry sectors using market intelligence and research methodologies. Our experience allows us to identify hidden opportunities, pinpoint challenges, and create effective strategies that help our clients succeed.

Customer Strategy

Identifying those customers that will help you grow and do it quickly is critical to every business strategy.  Having a well-defined Customer Strategy leads to competitive advantages, better decision-making, higher customer retention, customer satisfaction, and increased customer lifetime value (CLV).
    • Customer Persona Development
    • Market Segmentation
    • Clustering Analysis

Spotlight:  Market Segmentation

Our Approach

The method of ensemble clustering aims to combine multiple clustering models to produce a result superior to the output of individual clustering algorithms in terms of consistency and overall segmentation quality.

The Payoff
  • More accurate, replicable, and actionable
  • Minimizes biases (inherent in solo algorithms)
  • Based on psychographic, behavioral, attitudinal, and need-state data

Brand Strategy

Having a well-defined Brand Strategy is crucial for businesses looking to establish a strong identity, build a loyal customer base, and differentiate themselves in the market. A well-established brand instills TRUST and credibility in the minds of consumers. A clear brand strategy conveys professionalism, reliability, and consistency, which are essential to building customer confidence.
    • Brand Positioning
    • Brand Communications
    • Brand & Product Naming

Spotlight:  Brand Positioning & Communications

Our Approach

Benefit laddering reveals motivations by linking basic product or service features to the benefits they create for customers. There is always a laddered calculation in weighing features and benefits, even if that calculation is not made consciously.

The Payoff
  • Results are visualized in a clear flowchart from base functional benefits to high order emotional benefits.
  • Simplifies the process of communicating higher order emotive benefits that consumers achieve with your products or services.

Market Strategy

A Market Strategy outlines a clear plan for identifying target markets, understanding customer needs, and positioning products or services effectively.  Understanding the market landscape and the competition allows businesses to position themselves uniquely. A well-developed market strategy can identify market gaps, weaknesses, and opportunities to gain a competitive advantage by understanding customer needs and preferences and creating products or services that are better aligned with market demands.
    • Market Awareness Trial & Usage
    • Brand trust equity
    • Analytic modeling
    • Market volumetrics
    • Category entry-point analysis

Spotlight:  Market Awareness Trial & Usage

Our Approach

We ask respondents to answer several rating questions regarding brands and retailers that they have some level of familiarity with by asking them to sort those brands in comparison to each other. That is, within a competitive set vs. the industry-standard isolated method.

The Payoff
  • Consumers do not rate brands in silos.  How they feel about a given brand is always relative to their competitive set within the category, and our attribute rating captures these dynamics, allowing us to capture realistic and translatable data.

Growth Strategy

A Growth Strategy grounded in TRUTH is a proactive plan that outlines how a business intends to expand and achieve its long-term objectives. Implementing a growth strategy offers numerous benefits that can lead to increased revenue, market share, and overall success.  Growth strategies often involve exploring new markets or developing innovative products and services. By staying ahead of the competition, businesses can establish a competitive advantage and position themselves as industry leaders.
    • International Expansion
    • Innovation
    • Adjacent Categories

Want to learn how to thrive in today’s TRUST economy?

Download our whitepaper on consumers and the Trust economy.