New Normal: Auto & Tire Market
Tire buying is far more complex than most people realize or even think about. Given that tires top most lists of things people avoid purchasing, it’s no surprise the four…
DIY is up in the downturn.
As consumers thrust into #may2020 with little, if any, sense of what the future holds, one thing remains constant in their confined lives…they have nothing but #timetothink. And time to do. America’s extended…
A revival of consumers’ connection with kitchens & cooking.
We do a lot of work in the #cookware space, at E2A PARTNERS. And since cooking at home is such a hot topic right now, I had some fun digging into just how…
IT’S FRIDAY, LET’S SCRUM.
On our last blog we talked about our 2020 goal: operate in DO-mode. This isn’t a foreign concept to our practice or a new player in our bag of tricks. But…
2020 YOU’RE HERE. LET’S DO THIS!
Over the past decade, there has been a shift in the world of insights and research. A client’s first question use to be, “What research?” Today it is, “Why research?” …