June 2, 2020

New Normal: Auto & Tire Market

Tire buying is far more complex than most people realize or even think about. Given that tires top most lists of things people avoid purchasing, it’s […]
May 5, 2020

DIY is up in the downturn.

As consumers thrust into #may2020 with little, if any, sense of what the future holds, one thing remains constant in their confined lives…they have nothing but […]
May 5, 2020

A revival of consumers’ connection with kitchens & cooking.

We do a lot of work in the #cookware space, at E2A PARTNERS. And since cooking at home is such a hot topic right now, I had some fun […]
January 31, 2020

IT’S FRIDAY, LET’S SCRUM.

On our last blog we talked about our 2020 goal: operate in DO-mode.  This isn’t a foreign concept to our practice or a new player in […]
January 8, 2020

2020 YOU’RE HERE. LET’S DO THIS!

Over the past decade, there has been a shift in the world of insights and research.  A client’s first question use to be, “What research?”  Today […]